«The firm’s strategy is centered on the client experience»: Interview with Elena Pérez Bernal
In a recent interview with NAN Arquitectura, Elena Pérez Bernal, Strategy Coordinator at HCP, shared her perspective on the importance of a well-defined strategy and a positive client experience for the firm’s success. Since joining in 2023, Elena has implemented innovative and efficient strategic approaches, optimizing processes and ensuring that every client’s needs are more than met.
With a solid background in Business Administration and Management (BAM) and International Relations (IR), Elena has brought her expertise to HCP, focusing on efficiency and business strategy. Her previous experience in the real estate sector has enabled her to identify and leverage the firm’s strengths, benefiting both the team and clients.
Customer satisfaction is at the heart of HCP’s strategy. As Elena explains, processes have been implemented to ensure smooth communication and effective collaboration among teams, creating a work environment where hierarchy does not hinder open and constructive dialogue. Team-building events and the use of advanced tools, such as an internal ERP system, reinforce this organizational culture, which translates into a positive customer experience.
Elena explains that the firm makes a constant effort to “ensure that our decision-making is centered on achieving those strategic objectives while prioritizing our team and their way of working.” The HCP team, with its talent and dedication, works together to meet and exceed client expectations.
Although strategy is the main focus, sustainability and innovation are not left behind. Elena highlights that the firm promotes a policy of sustainable development in all projects, integrating both advanced technologies and responsible practices that benefit the environment and society. This ensures that clients receive architectural solutions that are both innovative and sustainable.
We at the HCP blog would like to take this opportunity to thank NAN Arquitectura for granting us this interview. If you’d like to read it and learn more about Elena Pérez Bernal’s career and vision, visit the original article on NAN Arquitectura.
